SureFeed Products Make Mealtimes Easier for Cats

In the latest in our series of guest posts, SureFlap explain the features and benefits of their innovative SureFeed Microchip Pet Feeder and SureFeed Sealed Pet Bowl.



Did you know that there is a revolutionary new way to feed your cat that tackles the problems of stale pet food, pet food odours and food stealing?

If your cat likes to eat their food gradually throughout the day, or lives with a greedy cat, then serving food in an open bowl isn’t practical and can lead to the following issues:

  • Stale Food

    Many cats like to graze on their food throughout the day and will turn their nose up at food that has become stale. This limits their ability to follow a natural feeding pattern.
  • Flies on Wet Food
    During the warmer months, flies will be attracted to wet food, settling on it to lay their eggs. Not pleasant for you or your cat.
  • Food Stealing
    In multi-cat homes, it’s often difficult to feed cats separately, especially if a greedy cat likes to steal all the food. Greedy cats can become obese and suffer weight related illnesses. This can also be a difficult situation to control if one cat is on a prescription diet.
  • Out of Pocket
    If you have to throw away a lot of stale food or you have to feed all your cats the same expensive prescription diet, you could be spending more money than you need to be.

Smart pet product specialist SureFlap have developed their SureFeed range of products to tackle these issues. There are two products in the SureFeed range, both featuring lids that close onto a sealed bowl to keep food fresher and stop flies settling on food.

SureFeed Microchip Pet Feeder

SureFeed Microchip Pet Feeder
SureFeed Microchip Pet Feeder

For multi-pet homes, this product will only open for the right cat’s microchip or RFID collar tag. This stops pets stealing each other’s food.

When a registered cat approaches the SureFeed Microchip Pet Feeder, it detects the cat’s microchip or collar tag, opening to reveal the food. The lid then closes when the cat walks away, preventing other pets in the home accessing it. This product is particularly useful if you have one pet on a prescription diet or an overweight pet that always steals another pet’s food. The SureFeed Microchip Pet Feeder can store up to 32 cats, so you can have more than one pet using it if necessary.

SureFeed Sealed Pet Bowl

SureFeed Sealed Pet Bowl
SureFeed Sealed Pet Bowl

Unlike the SureFeed Microchip Pet Feeder, the SureFeed Sealed Pet Bowl is motion-activated, so it does not require a microchip or collar tag to operate it. It’s ideal for homes that only have one cat or if there is no requirement to separate cat food.


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SureFeed Petcare Innovation

SureFlap are an award-winning company whose products are recommended by vets and retailers around the world. 

The SureFeed Microchip Pet Feeder is available to buy here

The SureFeed Sealed Pet Bowl  is available to buy here


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