Natural pet food demand high: Pet owners are keen to purchase food claiming to be ‘natural’, but what does this mean?
We all want the best for our pets, and natural pet food is high on the list of most owners’ demands in terms of high-quality ingredients. Petfood Industry reports:
Early in 2015, a Petfood Industry report showed that products claiming natural or organic status were high on consumers’ must-have lists. Most specialty pet foods fall under the “natural” or “organic” headings.
But what does “natural” mean when it comes to pet food? According to a recent Petfood Industry blog from Melissa Brookshire, the Association of American Feed Control Officials (AAFCO) guidelines provide a precise regulation surrounding the use of natural claims made on pet food packaging. Remember that treats require the same adherence to these guidelines. That being said, it is important to understand that class action litigation is occurring on a regular basis in the human food industry as well as the pet food industry surrounding natural claims. So even if you are in complete compliance with AAFCO guidelines, this does not mean you are protected from potential litigation.
Where do you stand on natural pet food? Is it something you look for when shopping for your pet? Do you think natural pet food demand is high, or is it just another fad? Are you a fan of wet food or dry kibble? Let us know in the comments.
We’ve listed some examples of our favourite cat food below: